We recently finished an invitation order for the Peterson wedding. The bride and groom came in with the brides mother. The four of us sat down over a coffee and notepad where we discussed their particularly stylish taste unlike anything we had ever really attempted before.
The couple expressed their adoration for the traditional calligraphy/script type style however it was obvious that the two of them were a little more daring than leaving it at that. They continued to tell me about the ceremony being held at the super cool Gold Medal Flour building in Minneapolis, MN. I had recently been looking at pictures of the giant sign still mounted to the top of the roof so I was quite familiar with the allure of the building. The Petersons wanted to somehow incorporate the building into the invitation suite but do it tastefully.
After some back and forth we came up with the pictured design. We combined a blind emboss (no-ink) with an elegant script in formal black. At first glance, the invitees would not quite notice the full-bleed Gold Medal Flour sign quietly slipped in behind the script text. Also, if you lay each piece down on the table, the pieces reassemble like a puzzle to reveal one large sign which runs the width of both the invite, rsvp, and tidbit card. This was by far one of our most fun designs of the year. Thanks so much to the Petersons for being so daring. xoxo - DJL